People are, in the words of a quotable television advertisement, migrating “to the Cloud!” Look no further than Amazon and Apple for examples of this: Amazon is urging entertainment content fans to move their libraries to a remote digital locker. Just as Apple’s introduction of the iPod and the iTunes platform at the beginning of the past decade revolutionized the music and digital entertainment industries, Amazon’s cloud service could do the same for digital entertainment this decade. The popularity of Netflix, Hulu and Pandora also indicate a migration into the cloud. Any producer on the web — whether they deal in general software, entertainment, news or any consumable content — needs to keep a few content principles in mind as this evolution continues.
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