The Top 100 crunches together individual rankings from Google PageRank, Moz Rank, Alexa, Hubspot’s Web grader and Compete. Rankings from link based measurement tools like Moz or Google PageRank have been given more weight than tools like Compete or Alexa, which use smaller samples. We’ve also considered the number of pages that a website has indexed in Google, blogs, social reach and the number of domains linking-in to each website. All ranking tools have strengths and weaknesses (don’t even get us started on that one), but together they paint an interesting and valuable picture we think.
But creating the eLearning, training and development industry’s first Hot 100 is just the beginning really. Our next objective is to study what’s really working well for the companies at the top end of the chart. It’s not enough to state the obvious: Everyone knows that good relevant content delivered over an optimised web platform = a lead nurturing website that converts visitors into customers. What’s really interesting is to understand how the rules of great relevance marketing apply to the eLearning, training and development sector in particular.