Culturomics 2.0: Forecasting large–scale human behavior using global news media tone in time and space

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The emerging field of “Culturomics” seeks to explore broad cultural trends through the computerized analysis of vast digital book archives, offering novel insights into the functioning of human society. Yet, books represent the “digested history” of humanity,  written with the benefit of hindsight. People take action based on the imperfect information available to them at the time, and the news media captures a snapshot of the real–time public information environment. News contains far more than just factual details: an array of cultural and contextual influences strongly impact how events are framed for an outlet’s audience, offering a window into national consciousness. A growing body of work has shown that measuring the “tone” of this real–time consciousness can accurately forecast many broad social behaviors, ranging from box office sales to the stock market itself.

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About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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