New Digital Tools Let Professors Tailor Their Own Textbooks

And that’s just one option, along with mix-and-match Web sites from big publishers and libraries of open-source content. For his marketing course at the University of Tennessee at Knoxville, Daniel Flint wanted his students to read a white paper on public relations, a couple of case studies, an industry report, and a chapter of a forthcoming book.

So he created a textbook with just that—more than 100 pages of material in one customized package for his students. Mr. Flint, a professor of marketing at the university, used a new build-your-own-textbook service called AcademicPub, which arranged payment of royalties and compiled the material for publication. His students were given three options for buying the book: Download a digital edition for $14.95, get it in paperback for $27, or go for the hardcover for $45.

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About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
This entry was posted in Digital content, eTextbook, Textbooks and tagged , . Bookmark the permalink.

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