Twitter is a powerful communications tool, but figuring out the best way to use it can be somewhat of a mystery. Twitter mastery can be especially daunting for nonprofits and other cause-based organizations, whose staffs have heard that Twitter can be a tool for changing the world. If that’s true, then how does one go about doing so?
This guidebook, Twitter For Good, by Claire Diaz-Ortiz, the manager of social innovation and philanthropy at Twitter, seeks to provide answers. By and large it hits the mark. The book cites many case studies of successful Twitter campaigns and explains why those campaigns were successful. The book also explains the kinds of mistakes nonprofits make on Twitter, helping readers steer clear of those mistakes.