Here’s how you can use Twitter to enhance your organization’s collective intelligence. Getting set up: First, you’re going to need a Twitter account (obviously). Set up an account as you typically would, but I recommend adjusting your privacy settings to protect your tweets so that your competition won’t be able to benefit from your organization’s internal feed. Organize curation, contribution and support. Define roles. Volunteer to be the lead curator, responsible for collecting content and publishing it for everyone’s benefit. Promote that you are doing this to your organization so they know how to experience the benefits and get involved by contributing their best finds. Gain the support of senior leadership to really give this initiative a shot in the arm. Having the support of your leadership team will help this plan to really take off, and to gain the attention it deserves from the rest of your organization.
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