New ways of capturing, sharing and analysing data have the potential to transform how community and voluntary sector organisations work and how social action happens. However, while analysing and using data is core to how some of the world’s fastest growing businesses understand their customers and develop new products and services, civil society organisations are still some way off from making the most of this potential. Projects described in this report show that better data can help provide a better understanding of the often neglected but vitally important role of social action. As demonstrated by the projects in this paper, there is real potential in using data–driven methods to both help charities develop better services and products, and understand civil society activity.
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